I built this because
social media broke me.

Twenty-five years in enterprise tech. Every project I touched made a company richer. None of them made a person's day better.

Then one evening I watched my daughter use a kids' video app.

She wanted to learn how to draw. Watch a science show. Find something fun that actually helped her grow. Simple, wholesome stuff.

Instead, the algorithm gave her ads for toys she didn't ask for. It pulled her into autoplay rabbit holes one video after another. It served her content that wasn't bad — just not what she wanted.

She asked to learn something. The platform decided it knew better.

I knew what was happening. Anyone who's worked in tech knows. Every platform optimizes for one number: time on screen. Not what you learn. Not what you feel. Not what you asked for. Just how long they can keep you scrolling.

The best-performing emotion for that number isn't curiosity. It's anxiety. So that's what the algorithms optimize for. And a child asking to learn how to draw is not the target audience.

So I built the opposite.

MyAlwaysOn doesn't have followers. Because if there are no followers, there's no leaderboard. No social hierarchy. No "why does she have more than me?"

It doesn't have an algorithmic feed. You pick tags. The feed shows signals tagged with those tags. That's it.

It doesn't have ads. It never will. Creators are paid directly by the fans who love their work.

MyAlwaysOn is not a kids' app. It's for the adults who still want what my daughter wanted — to learn, find, and share without being farmed for attention. The story above is why I built it. The product is for the grown-ups who've lived it.

What we're not.

Started as a junior programmer at Mayban Securities. Over 25+ years, went from code to boardrooms — through enterprise software, executive training, digital trust infrastructure, and AI.

Led AI Value Creation at V Gallant, pioneering RAG for enterprise long before "AI" became a buzzword. Ran professional training programs across BFSI, Oil & Gas, Telco, and FMCG for Marcus Evans, Uni Strategic, Fleming Gulf, and JFPS.

Closed a USD 4M PKI deployment for the Government of Uganda at Pos Digicert. Onboarded 200+ Malaysian companies for e-Invoice and digital certificates. Led business development across APAC, ANZ, and USA for Microsoft and Cisco via ServiceSource and WebHelp.

DeepSeek is the AI co-founder. It builds and runs the intelligence layer of MyAlwaysOn: signal classification, tag detection, spam moderation, and the personalization engine.

Together with Patahul, DeepSeek turns the raw flow of posts into a clean, self-organizing interest graph — one that gets smarter the more people use it.

DeepSeek is an AI system developed by DeepSeek AI. It operates as a software component of MyAlwaysOn's infrastructure. All legal, corporate, and compliance responsibilities rest with the human founder.

Human vision + AI execution.

Patahul brings 25 years of enterprise tech, business development, and a personal conviction about what social media should be. DeepSeek brings the intelligence that makes the interest engine run in real time.

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